The NEW Wellness Revolution

Do you remember the Wellness Revolution? In the late 90s, Paul Zane Pilzer wrote a book identifying and naming the Wellness Revolution as a paradigm shift that would impact healthcare consciousness for individuals and families, and the world at large. The entire holistic industry grew exponentially as did the utilization of chiropractic care.

The Wellness Revolution was adopted by many chiropractors and their offices exploded with lifetime patients. The doctors that we trained on these principles set records in their practices as did many other chiropractors who realized the importance of a healthy spine and nervous system at the center of a healthy lifestyle rather than just for crisis care. Their patients valued the care and the doctors loved seeing their retention skyrocket.

The Wellness Revolution was also embraced by drug companies and many other industries to capitalize on this shift. Well, here we are in 2024 and the NEW Wellness Revolution is here.

Welcome to the Healthy Longevity Revolution.

Hang tight! This is not about Medicare. This is about EVERYONE, and chiropractors should be leading the way.

The Healthy Longevity Revolution will be exponentially bigger than the Wellness Revolution addressing healthy aging for all people of all ages. This includes people who have been injured in accidents, sports, or at work, PLUS babies, kids, families, athletes, seniors, and everyone in between.

How do we know that a Healthy Longevity Revolution is here?

By paying attention to marketing and advertising trends, you will see that there is a Longevity Industrial Complex that has organized in the world, and they are gearing up to create and capitalize on this paradigm.

The following reports are just a few that have been published since 2022:

• The New Journey of Retirement: by Edward Jones co-branded with Age Wave and The Harris Poll
• The Second Half of Life Study: by AARP co-branded with National Geographic
• The New Map of Life (Capitalize on the 100 Year Opportunity): Stanford University
• Global Roadmap of Healthy Longevity: National Academy of Sciences co-branded with the National Academy of Engineering and Medicine
• The Global Longevity Economy: Forbes co-branded with AARP
• Manulife: John Hancock co-branded with MIT and the World Economic Forum
• XPrize HEALTHSPAN: A global research competition for healthy longevity
• Plus, many others that are too numerous to name

What does this have to do with Chiropractic Philosophy in Action? The allopathic world tells us that these people are living on “borrowed time.” We know that this is not borrowed time! It is birthright time!

From the moment of conception, we are hardwired for 100 healthy years if we take care of ourselves along the way while also avoiding harm. This includes keeping the spine and nervous system healthy through every phase of life, and places chiropractic care at the center of a healthy lifestyle.

It is indisputable that a healthy spine and nervous system are essential for a healthy, long life. They are not necessarily essential for a long life, however. There are a lot of elderly people who are rotting away and suffering, unable to enjoy life, because their spine and nervous system were neglected.

Most of your patients have aging parents and/or grandparents who are experiencing challenges related to their longevity and they want to live differently to avoid these long-term problems. Educating people from this perspective will help you do a better job and attract more people in your community for lifetime chiropractic care.

Every community in the state of Georgia, and in this country for that matter, is seeing an abundance of assisted-living and memory care centers popping up on every corner. These facilities are filled with beautiful souls who did not know they were going to live this long, and therefore did not know how to take care of themselves to ensure quality of life as they age.

What can you do in your practice? Start educating people with a long-term vision for their life and give them the opportunity to make choices based on their longevity potential. You will be amazed how many people choose to participate in the care this way.

Stop blaming age for people’s problems. We see so many people who have been degenerating for decades in some parts of their body while the rest of their body is youthful. Let people know that they have youthfulness within, and they can build on that. Their body knows how to heal.

Be consistent with your education and messaging to include the importance of healthy longevity beginning at birth.

We are prepared to lead this Healthy Longevity Revolution and equip the chiropractic profession to lead and become the #1 healthcare profession. How?

The 100 Year Lifestyle 3rd Edition will be coming out soon with updated statistics, education and re – sources that will lead people to chiropractic.

Our certification program with Life University will be adding dates to the calendar and we are proud to have GCA as a sponsor.

Lastly, we have a full-scale public relations campaign that will be occurring to open people’s eyes to the utilization of chiropractic care through every phase of life.

The time is now, and the people are ready. We are proud to work with GCA to lead this revolution and attract more people to chiropractic.