Patient Renewals and Recommitments: A Gamechanger for Your Practice
Patient renewals and recommitment are a game changer for every practice! In the beginning, they’re like increasing your new patient numbers by 10, 20, or even 30%. Over time, they are like doubling and tripling the number of new patients that you get every month! This is super exciting and makes practice much more fun and profitable over time!
Just this past month, our relatively new practice collected over $10,000 from renewal patients who recommitted to their care with a smile. They commit with tremendous gratitude and a deeper appreciation for the chiropractic care they are receiving in their life!
The crazy and super exciting piece of this is that these recommitments only take 30 seconds to a minute, require no advertising, and the overhead to take care of these people is between 20 and 30%, depending on your practice structure. This means your profit is 70-80%.
From a purpose perspective, people need a healthy spine and nervous system to be healthy throughout their lives. From a business perspective, what is the profit you receive from an inactive patient?
The 100 Year Lifestyle® branding, messaging, and ongoing education inspires people to make chiropractic care their primary care and the cornerstone of their healthcare team!
If the idea of dramatically increasing the number of patient renewals, recommitments, and referrals is exciting to you, here are there four keys to making it happen in your practice.
- Branding: The 100 Year Lifestyle® brand gets people to see chiropractic in an entirely different context than what they have experienced before or are seeing down the street. It’s backed up by common sense, science, real-world experience, and the cultural authority of bestselling books, and online presence.
- Culture: Healthy longevity principles including a healthy spine and nervous system, delivered and communicated through your office culture, will empower your patients to make a personal choice while learning about the lifetime value and benefits of the care.
- Great Care: Providing great care consistently and overtime is important! Addressing new concerns that come up and being present every visit will build trust and a relationship that becomes unbreakable over time. People will come for their care regardless of how they feel, whether they have symptoms or not. They will utilize the care to function at their best and they will have the personal experience to validate their choice even more as time goes on.
- Systematize: When you systematize this process using the 100 Year Lifestyle®, you will be amazed by the simplicity that your practice takes on. Your referral base will grow consistently which leads to more quality new patients, you will have more fun, and you’ll ultimately have a more profitable, stable business. This will take a lot of pressure off you and your team.
If it’s good enough for you…
Seriously, if chiropractic care is a part of your lifestyle and if it’s good enough for you and your family, it is also good enough for them, at least as an option. If you’d like to learn more about how you can make this happen in your practice and learn what it would be like to become a part of The 100 Year Lifestyle® community, click here to schedule a conversation.
We’d love to chat with you about your practice.