The Value of Lifetime Chiropractic Care
If you are a chiropractor, chiropractic student, or CA, the chances are excellent that you are a lifetime chiropractic patient and advocate yourself, just like me. You are utilizing chiropractic care for yourself and your family as a part of your lifestyle and you’ll probably do so for the rest of your life. You cannot imagine your life without it. What if a majority of your patient base felt the same way?
The value of lifetime care is mind-boggling. From a health perspective, it is the most important service that you can offer for the long-term well-being of your patients and community.
You should also know that providing lifetime chiropractic care as an option to the people in your community can be one of the best things that you can do for your practice!
From a business perspective, lifetime care is the chiropractic version of compound interest creating exponential growth every year. Most importantly, lifetime care is leadership.
If it’s good enough for you, it’s good enough for them, at least as an option!
It is indisputable that a healthy spine and nervous system is essential for a healthy life! From a need’s perspective, there is an epidemic of nerve disorders ranging from autism in children to degenerative conditions in seniors such as Parkinson’s, Alzheimer’s, and host of others. According to Dr. Zieve, MD, neurological disorders are the epidemic of the 21st-century.
Many of these conditions are a result of unhealthy lifestyle choices including polypharmacy, long-term medication usage, environmental toxicity, and chronic stress. Spinal and nerve degeneration resulting from chronic, uncorrected vertebral subluxation can contribute to and exacerbate these conditions over time. There is an article outlining some of these details that you and your patients can read on 100YearLifestyle.com.
From a performance perspective, top athletes are utilizing chiropractic care to heal more quickly from injuries, recover quicker from workouts, and perform at their highest level. Nearly every major sports team has a chiropractor today and the athletes prioritize and swear by this ongoing, consistent care.
In the old days, many professional athletes had shorter careers and retired as cripples. Today, the top athletes in their sport like Tom Brady, Emmitt Smith, and Jerry Rice, swear by their chiropractic care as the reason for their high-level performance and longevity.
When it comes to families, we all know that the birth process can be very traumatic to the spine and that during a growth spurt, regular chiropractic checkups are vital. These are just a fraction of the reasons that families will come in for care over a lifetime. Innervation, nerve supply, is essential through every phase of life.
Everyone deserves to be healthy and express their full potential from the time they are born through their last breath of life. We call it 100:100, living at 100 percent for 100 years.
If your current practice does not have as many lifetime patients as you would like, adding more lifetime patients to your practice is simple. If you are just starting out, the steps are the same.
- Give people a bigger vision for their life up front.
- Brand all your education around that vision.
- Make sure your education addresses chronicity, longevity, and performance issues.
- Give people choices that include short term and long-term care.
- The care is valuable. Keep fees fair and don’t give it away.
- Let them choose.
- Accept their choice unconditionally.
- Deliver great care.
- Keep the vision in front of people constantly.
- More and more people will gravitate towards the long-term vision immediately and over time.
More than ever, people are looking for new healthcare leadership! When you follow these steps, you will not have to be pushy or hard sell people on care. You lay out the vision, give people choices, and stay consistent. Take the pressure off and focus on your desire to serve people for the long haul.
The best way to educate people about lifetime care is right up front, in the beginning, with your branding! And then place this branding on everything you put out. This is what The 100 Year Lifestyle has done for chiropractors for decades, helping thousands of DCs grow collectively by over a billion dollars.
Many doctors are afraid to put the vision right up front because they are afraid, they’re going to lose people. Don’t walk on eggshells for people that will disappear from your practice anyway.
Give people the big vision upfront with options to choose smaller chunks if they prefer. This is much better than offering smaller chunks of visits and then constantly trying to upsell, upsell, upsell them on every visit. This is exhausting for doctors and CA’s and leads to burn out!
And remember, it’s not about you. The care and quality of life will be amazing for the health and quality of life for the people that you care for! They will pay you, say thank you, and many of them will bring you cookies and hugs over the holidays as they become more a part of your chiropractic family.
Some additional benefits of lifetime patients include:
- A Healthier Practice Community
- Builds a Bigger Referral Base
- Higher Profit. Lower Overhead.
- Lifetime Patients Are Assets When You Sell Your Practice
- Immunizing Your Practice from Economic Downturns and 3rd Party Payors
- More People Who Want to Come VS. Need to Come
- Missed Appointments Nearly Vanish
- Systematize Lifetime Care with Branding
- Lifetime Patients Equal More Votes for Chiropractic in Politics
If your inactive files drive you crazy, do not perpetuate this frustration another month. Put chiropractic philosophy in action and have more fun and freedom than ever.
Dr. Eric Plasker is a purpose driven chiropractor in practice for nearly 40 years. The 2023 Life University Chiropractor of the Year, Dr. Plasker has trained over 12,000 doctors, published international bestselling books, and created The 100 Year Lifestyle Affiliate Program which is attracting people worldwide to chiropractors.
Collectively, Dr. Plasker’s work has equipped chiropractors to help millions more people get healthy while bringing over $1 billion to the Chiropractic economy.
He’s been married to his wife Lisa for 35 years. Their three children chose to become chiropractors. He practices in East Cobb with his son, Dr. Cory.
Dr. Plasker believes that people need chiropractic care now, more than ever, and the world is finally waking up to our ideas. In his own words, “We are just getting started.”